Visual Content & Creative Direction

Brands that grow.
Creators that convert.

From documentaries to brand campaigns — a decade of visual storytelling built for social media.

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Portrait of Ayush Gupta — photographer and founder of byag.studio, West Lafayette Indiana
About

More than a camera.
A creative partner.

I'm Ayush Gupta — a photographer, videographer, and social media strategist based in West Lafayette, Indiana. Over the past 11 years, I've worked across documentary film, government campaigns, wedding photography, and now brand content that actually moves the needle on social media.

What separates great content from forgettable content isn't just technical skill — it's understanding how people consume media today. I bring both the craft and the strategy to every project, so you don't have to brief a photographer and a strategist separately.

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11+ Years
35+ Collaborations
90M+ Views
20+ Events
3 Govt Projects
Selected Work

Three niches. One standard.

Brand content, portraits, and event coverage — each built for the way people actually scroll.

Strawberry milkshake product photography — food and beverage brand content, Food Nation campaign
Niche 01

Social First Brand & Product

Scroll-stopping content that feels native to the feed, not like an ad.

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Team headshot session — business professional portrait photography, West Lafayette Indiana
Niche 02

Professional & Creative Portraits

Headshots, personal branding, and team photography built for LinkedIn and beyond.

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Dance workshop event photography — performance coverage at Purdue University, West Lafayette
Niche 03

High-End Events & BTS

Event coverage and social-ready content created simultaneously, in real time.

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Services & Pricing

Transparent pricing.
No surprises.

Three service areas, each with packages designed to fit different stages of growth.

Brand & Product

Social First Content

For cafes, restaurants, national brands, and DTC businesses wanting native-feeling social content.

Starting from $349
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Portraits

Professional Portraits

For businesses, Greek life, and individuals needing headshots or personal branding photography.

Starting from $149
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Events & BTS

Event Coverage

For Greek life, college sports, corporate orgs, and campus brands wanting professional event coverage.

Starting from $499
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Client Testimonial
"Ayush doesn't just show up and shoot — he understands the platform, the audience, and what actually converts. Our Instagram engagement tripled after working with him."
— Content Creator, Chicago, IL
Let's Collaborate

Ready to build something?

Whether you're a local business, a creator, or a brand — let's make content that actually works.

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The Short Version

byag.studio — at a glance.

Who
Ayush Gupta — photographer, videographer, and social media content strategist with 11+ years of experience.
What
Brand & product photography, professional portrait sessions, and high-end event coverage.
Where
Based in West Lafayette, Indiana. Regularly available in Indianapolis IN and Chicago IL. Travel available nationwide.
Starting price
$149 for a professional headshot session. Brand content from $349. Events from $499.
Past clients
Coca-Cola, Levi's, Tinder, Bumble, Dot & Key, HIDCO, IL&FS, and 35+ brands and creators.
Contact
hello@byag.studio  ·  Book a free discovery call