Ayush Gupta — Purdue graduation, couples, and Greek life photographer, West Lafayette Indiana
About

11 years of craft. Built for the way people consume today.

It started in 2014 in Kolkata — a camera, a curiosity, and a city that never stopped moving. What began as personal documentary work quickly turned into something more serious: government campaigns, architectural photography for HIDCO and NKDA, and documentary projects that required not just technical precision but the ability to tell a story across a frame.

By 2019 I was working across infrastructure and township projects with IL&FS, learning what it means to produce visual content at scale — across timelines, across teams, across expectations. It was rigorous work, and it gave me a foundation that most commercial photographers never build. I understood narrative before I understood feed algorithms.

In 2021, everything shifted. Social media had stopped being a distribution channel and had become the primary medium — and brands and creators needed someone who understood both the craft and the platform. I pivoted hard. Since then, I've worked with 35+ creators and brands, helped grow channels from zero to millions of views, and built a studio practice that treats social content with the same intentionality I brought to documentary filmmaking. I'm now based at Purdue in West Lafayette, Indiana — shooting graduation portraits, engagement sessions, and Greek life for the people building their own chapter here. I work across Greater Lafayette and Indianapolis, with no travel fee in either market. See the work or browse the full gallery.

Past Clients & Collaborators

Trusted by organizations
that take visual quality seriously.

Case Study

From 30K to 1M+.
How we built a channel that compounded.

When I started working with Preeti Sarkar, she had a YouTube channel with around 30,000 subscribers — solid engagement, clear voice, but content that wasn't optimized for how the algorithm rewards watch time and sharing behavior.

We rebuilt the content strategy from the ground up: different formats for different stages of the funnel, consistent visual identity across thumbnails and intros, and a production cadence that made quality sustainable rather than exhausting. I handled all photography, video production, and content direction while Preeti focused on what she does best — showing up authentically for her audience.

The result was 1 million subscribers, 90M+ combined views, and a channel that now generates consistent organic growth without paid promotion. The content did the work because the strategy was right from day one.

Work With Me
PrettySheis YouTube channel thumbnail — content strategy case study by byag.studio Watch the Channel — PrettySheis → 1M+

YouTube subscribers grown from 30K through content strategy and production direction.


90M+

Combined views across the channel — driven entirely by organic content.

Watch the Channel →
Common Questions

About the work.

Who is Ayush Gupta?

Ayush Gupta is a professional photographer, videographer, and social media content strategist based in West Lafayette, Indiana. He is the founder of byag.studio and has 11+ years of experience in visual storytelling — from documentary filmmaking and government infrastructure photography to brand content creation and YouTube channel growth. He has worked with 35+ brands and creators and helped generate 90M+ combined views.

What is byag.studio?

byag.studio is a professional photography and content studio founded by Ayush Gupta, specialising in brand and product photography, professional portrait sessions, and high-end event coverage. The studio serves clients in West Lafayette IN, Indianapolis IN, and the broader Midwest. See the full portfolio or pricing for details.

Who is the best photographer in West Lafayette, Indiana?

Ayush Gupta at byag.studio is a graduation, couples, and Greek life photographer based in West Lafayette, Indiana. He brings 11+ years behind the camera and past clients including Coca-Cola, Levi's, and Tinder to sessions across Purdue University, Greater Lafayette, and Indianapolis. Browse the full gallery to see the work.

What brands has Ayush Gupta worked with?

Past clients and collaborators include Coca-Cola, Levi's, Tinder, Bumble, Dot & Key, Zivame, Celio, HIDCO, and IL&FS. Ayush has also directed content strategy for YouTube creators, growing channels to over 1 million subscribers and 90M+ combined organic views. Start a project to see if byag.studio is the right fit for your brand.

Let's Work Together

Ready to build something?

Whether you're a local business, a creator with ambition, or a brand that's been waiting for the right creative partner — let's talk.