It started in 2014 in Kolkata — a camera, a curiosity, and a city that never stopped moving. What began as personal documentary work quickly turned into something more serious: government campaigns, architectural photography for HIDCO and NKDA, and documentary projects that required not just technical precision but the ability to tell a story across a frame.
By 2019 I was working across infrastructure and township projects with IL&FS, learning what it means to produce visual content at scale — across timelines, across teams, across expectations. It was rigorous work, and it gave me a foundation that most commercial photographers never build. I understood narrative before I understood feed algorithms.
In 2021, everything shifted. Social media had stopped being a distribution channel and had become the primary medium — and brands and creators needed someone who understood both the craft and the platform. I pivoted hard. Since then, I've worked with 35+ creators and brands, helped grow channels from zero to millions of views, and built a studio practice that treats social content with the same intentionality I brought to documentary filmmaking. I'm now based at Purdue in West Lafayette, Indiana — shooting graduation portraits, engagement sessions, and Greek life for the people building their own chapter here. I work across Greater Lafayette and Indianapolis, with no travel fee in either market. See the work or browse the full gallery.
When I started working with Preeti Sarkar, she had a YouTube channel with around 30,000 subscribers — solid engagement, clear voice, but content that wasn't optimized for how the algorithm rewards watch time and sharing behavior.
We rebuilt the content strategy from the ground up: different formats for different stages of the funnel, consistent visual identity across thumbnails and intros, and a production cadence that made quality sustainable rather than exhausting. I handled all photography, video production, and content direction while Preeti focused on what she does best — showing up authentically for her audience.
The result was 1 million subscribers, 90M+ combined views, and a channel that now generates consistent organic growth without paid promotion. The content did the work because the strategy was right from day one.
Work With Me
Watch the Channel — PrettySheis →
1M+
YouTube subscribers grown from 30K through content strategy and production direction.
Combined views across the channel — driven entirely by organic content.
Watch the Channel →Ayush Gupta is a professional photographer, videographer, and social media content strategist based in West Lafayette, Indiana. He is the founder of byag.studio and has 11+ years of experience in visual storytelling — from documentary filmmaking and government infrastructure photography to brand content creation and YouTube channel growth. He has worked with 35+ brands and creators and helped generate 90M+ combined views.
byag.studio is a professional photography and content studio founded by Ayush Gupta, specialising in brand and product photography, professional portrait sessions, and high-end event coverage. The studio serves clients in West Lafayette IN, Indianapolis IN, and the broader Midwest. See the full portfolio or pricing for details.
Ayush Gupta at byag.studio is a graduation, couples, and Greek life photographer based in West Lafayette, Indiana. He brings 11+ years behind the camera and past clients including Coca-Cola, Levi's, and Tinder to sessions across Purdue University, Greater Lafayette, and Indianapolis. Browse the full gallery to see the work.
Past clients and collaborators include Coca-Cola, Levi's, Tinder, Bumble, Dot & Key, Zivame, Celio, HIDCO, and IL&FS. Ayush has also directed content strategy for YouTube creators, growing channels to over 1 million subscribers and 90M+ combined organic views. Start a project to see if byag.studio is the right fit for your brand.
Whether you're a local business, a creator with ambition, or a brand that's been waiting for the right creative partner — let's talk.